yellow — em•u•late
focus • knowledge • clarity
redefining the relationship between vision, color, and human experience.
qualified practices may apply to receive a complimentary oora professional kit.
OORA is an innovative eyewear platform that combines premium prescription lenses, intentional color gradients, and timeless frame design to create a new category of optical experience.
We are inviting a select group of optometrists to become part of the OORA Professional Network and introduce their patients to a personalized approach to vision, one that goes beyond correction and embraces how we experience the world.
a curated partnership
oora is intentionally selective.
We are not seeking placement in every practice or broad retail distribution. We are building a carefully curated network of exceptional optometrists who share our commitment to innovation, elevated patient experiences, and thoughtful design.
Every application is personally reviewed.
Not every practice will be approved.
Acceptance into the OORA Professional Network is by application and invitation only.
complimentary oora professional kit
approved practices will receive:
- OORA Signature Titanium Frames
- Gold and Titanium Silver frame options
- The complete OORA Lens Collection featuring thirty signature color gradients
- Professional display materials
- Educational resources on light, color, and visual experience
- Partner training and onboarding
- Early access to future innovations and collections
prescription lenses, custom crafted
every oora lens is individually manufactured according to your patient's prescription.
Patients can experience the beauty of OORA's signature color gradients while maintaining the visual correction they need for everyday life.
Available in a variety of prescription options, OORA lenses are designed to combine:
- Prescription accuracy
- Premium optical clarity
- Intentional color gradients
- Exceptional comfort and everyday wearability
Each pair is custom crafted specifically for the individual wearer.
compatible with the frames you already carry
introducing oora does not require replacing your existing frame inventory.
OORA lenses can be custom created for many of the frames already available in your practice.
This flexibility allows your patients to:
- Choose an OORA Signature Titanium Frame, or
- Experience OORA lenses in compatible frames they already love.
Expand your optical offerings while maintaining the style, brands, and collections that define your practice.
who we partner with
we seek practices that:
- Deliver exceptional patient experiences
- Embrace innovation in vision care
- Value premium, design-led products
- Believe vision is connected to emotion and experience
- Want to offer something truly distinctive to their patients
the oora lens collection
inspired by the visible light spectrum, each oora lens represents a different intention and visual experience.
orange — dy•nam•ic
energy • vitality • creativity
rose — in•tu•it
calm • emotional awareness • connection
purple — prev•a•lent
creativity • wisdom • imagination
blue — ho•me•sta•sis
clarity • serenity • focus
green — cul•ti•vate
balance • renewal • growth
